In 1953, the 18-year-old French actress Brigitte Bardot caused a sensation by wearing a bikini to the beach at the Cannes Film Festival. Not long before the Pope had condemned the bikini as sinful but the image of the young actress launched Bardot’s career and popularized the bikini across Europe.
In 2015, Brigitte Bardot returned to Cannes to unveil her first collection of swimwear. A prominent animal rights activist, Bardot’s range of lingerie and swimwear is made to the highest ethical and sustainable standards and helps to finance her animal welfare activities.
The BB brand embodies French retro chic and the sultry femininity of the movie star, who is indelibly associated with the sunshine and glamour of the French riviera.