Luxury Mainline Collection - A contemporary take on traditional chic lingerie style, Pure Chemistry is a luxury lingerie brand where classic elegant styling is contradicted by the use of bold colour’s & touches of playfulness.
Love Laboratory - Offers a range of colorful bralettes, briefs and thongs packaged in a test tube, ideal for generating add-on sales. The collection comes in a range of colors, including powder pink and bold red, with a contrasting black Chantilly lace trim, a black Swarovski pendant and 24ct gold plated components.
Indian Bridal Sari and Lingerie - The collection comes in Stunning French leavers lace & Italian tulles in rich colours such as golds, rich reds, nudes, buttercream’s, & fuchsia. Swarovski gems, pendants and 24ct gold-plated components. Collection will have Kimono, garter, underwired bra in two styles, suspender belt, briefs and thongs. This collection will appeal to the conventional bride as well as the Asian bride. A collection of matching sari’s will sit with the collection.
Named after Pure Chemistry’s CEO, Dimple Rani, the collections celebrate Dimple’s Indian heritage catering for the ever-growing Asian market filling the much needed gap in the Asian Bridal market.
First to introduce & develop Indian bridal Lingerie with beautiful saris, released the unique range back in 2016/2017 meeting a need for bridal lingerie that isn’t simply white or ivory.