At Home in Maison SL

VISIT OUR NOTTING HILL STORE + FOR ALL WOMEN CUP SIZES A TO J

New + Beautiful

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Empreinte Charlotte Wired Balcony Bra
Empreinte Charlotte Wired Balcony Bra
Empreinte Charlotte Wired Balcony Bra
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£138.00
Woman wearing pink lingerie sitting on a white couch with a neutral background
Empreinte Cassiopee Wired Full Cup Bra
Empreinte Cassiopee Wired Full Cup Bra
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£143.00
Woman in a black swimsuit standing by a pool with a scenic background
Black swimsuit worn by a model on a light gray background
Empreinte Jetset Luxury Swimsuit
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£215.00
Black and white image of a person wearing lingerie with a plain background
Aubade Sweet Euphoria Half Cup Bra
Aubade Sweet Euphoria Half Cup Bra
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£136.00
Person wearing black lingerie on a white background
Black lace bra on a white background
Aubade Sweet Euphoria Wired Plunge
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£136.00
Black lace lingerie set worn by a model on a white background
Black lace lingerie set on a white background
Aubade Sweet Euphoria Wireless Bodysuit
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£183.00
Banana Moon Yerodasia Keranga Triangle Bikini Set
Banana Moon Yerodasia Keranga Triangle Bikini Set
Banana Moon Yerodasia Keranga Triangle Bikini Set
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£96.00
Banana Moon Damomadia Marany Bikini Set
Banana Moon Damomadia Marany Bikini Set
Banana Moon Damomadia Marany Bikini Set
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£110.00
Fleur of England Olivia Luxury Long Line Bra
Woman in lingerie leaning against a piano in a room with books and decor.
Fleur of England Olivia Luxury Long Line Bra
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£224.00
Woman wearing a green lace lingerie set in a bright room with large windows.
Fleur of England Olivia Luxury Balcony Bra
Fleur of England Olivia Luxury Balcony Bra
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£169.00
I.D.Sarrieri Feathers of a Swan Lace Luxury Balcony Bra
Woman wearing a black lace lingerie set against a beige background
I.D.Sarrieri Feathers of a Swan Lace Luxury Balcony Bra
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£374.00
I.D. Sarrieri Memories of Love Luxury Balcony Bra
Woman wearing a red lace lingerie set on a gray background
I.D. Sarrieri Memories of Love Luxury Balcony Bra
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£264.00
Huit Infini Plunge Balconette Bra
Huit Infini Plunge Balconette Bra
Huit Infini Plunge Balconette Bra
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£132.00
Maison Lejaby Audace Wired Plunge Bra
Maison Lejaby Audace Wired Plunge Bra
Maison Lejaby Audace Wired Plunge Bra
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£198.00
Miss Bikini Acquerello Luxury Long Beach Dress
Woman wearing a pink floral dress on a white background
Miss Bikini Acquerello Luxury Long Beach Dress
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£369.00
Woman in a pink bikini standing on a beach with ocean waves in the background
Woman in a pink bikini standing on a beach with palm trees and mountains in the background
Miss Bikini Acquerello Luxury Triangle Bikini Set
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£214.00
Woman in a bikini sitting on a towel by the water with 'WATERCULT' branding.
Colorful floral-patterned bikini top on a white background
Watercult Treasured Trove Tank Bikini Set
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£196.00
I.D.Sarrieri Moonlit Nightfall Luxury Wired Bustier
I.D.Sarrieri Moonlit Nightfall Luxury Wired Bustier
I.D.Sarrieri Moonlit Nightfall Luxury Wired Bustier
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£439.00
Maison SL MSL52 Modal Seamless Thong
Maison SL MSL52 Modal Seamless Thong
Maison SL MSL52 Modal Seamless Thong
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£35.00
Woman in pink lingerie holding a Vogue magazine on a gray background
Maison SL MSL52 Modal Wired Bra
Maison SL MSL52 Modal Wired Bra
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£79.00

Luxury

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What The Media Say

Stylists and celebrities alike flock to Susana Lorena, whose
Notting Hill lingerie boutique, Maison SL, has an answer to every underwear
conundrum.

Karen Dacre, Fashion Director, The Sunday Times Style

The perfect pair of knickers are notoriously hard to find.
Susana Lorena is a genius at finding flattering underwear.

Rosie Green, Daily Telegraph

I call Susana Lorena the 'bra whisperer' because without a
tape measure, only a few questions and a quick glance, she can find you the
perfect bra.

Alexandra Shulman, Daily Mail columnist and former Editor-in-Chief of Vogue

Susana made me feel great in her shop and I wanted that for
my daughter’s first professional bra fitting experience. She is warm, friendly,
unfazed by any size or confidence issue you're wrestling with.

Jo Elvin, former Editor of You Magazine and Glamour

Notting Hill girl’s best kept secret, Maison SL stocks an
impressive and interesting array of continental luxury lingerie brands. The
edit is curated by the lovely owner Susana Lorena, who can match you to your
perfect bra with just one look at you — and she’s a pro when it comes to those
of us with more unusual sizes, such as small backs and larger cups. A trip to
Maison SL is a wonderful experience that’s not to be missed.

Chloe Street, Fashion Editor, Evening Standard

For in-person shopping around London, try sumptuous
underwear store Maison SL.

Melissa Twigg, Features and Fashion Writer, Daily Telegraph

Susana Lorena, founder of Maison SL, is said to be somewhat
of a lingerie miracle-maker, receiving rave reviews for her bra-fitting
expertise. Stocking over two dozen lingerie brands, including a good handful
we’d never heard of before, Maison SL claims to have something to suit almost
everyone.

Lauren Cunningham, Fashion & Beauty Editor, The Independent

Having a well fitting bra is important throughout your
life, but especially so when you are pregnant, a time when your body changes
daily. Which is why we asked Susana Lorena, founder of lingerie store Maison SL, to share her tips on finding the best bras for
pregnancy and beyond.

Penny Goldstone, Contributing Fashion Editor, Marie Claire

Our Maison SL range

Treat yourself to a taste of everyday luxury with the new range of bras and briefs from Maison SL.

Designed by Maison SL founder Susana Lorena, the own-brand lingerie range is about elegance and simplicity for everyday wear.

Maison SL combines expert construction with the highest quality fabrics in modal, cotton, tulle and jersey. The result is a perfect balance of elegance with ease and confidence with comfort for today’s modern woman - no fuss, super practical and great to wear.

Bras offered unmatchable quality at £79.00. The range comes in both wired and unwired bralette styles in sizes 30-36 and cup size B to DD.  

Check out the new range here and if you buy a week’s supply of lingerie, you will get a free gift of the Maison SL weekly wardrobe box to keep your lingerie safe and tidy.

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Expert Bra Fitting

We offer online bra fitting and personal styling sessions on Facetime or Zoom. Or if you just want to have a virtual browse of the shop or get some advice on size and colours, we are delighted to provide an online consultation. Just get in touch to make an appointment. 

Fitting and styling sessions do work best if you can make it in person to the shop, try things on and feel the quality of the materials. But if that's not possible or you live abroad, you will find an online consultation very useful. We always fit by sight in the shop and do not use tape measures so we can still advise you on size and the styles that will suit you best with a virtual styling session.

To make an appointment contact us using the form on the right or call us on +44 (0)20 7243 0003 or email on info@maisonsl.com .

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Best Cute

Bralettes

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Best Beautiful

Curvy Bras

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Best Sleek

Tshirt Bras

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Best Flattering

Balcony Bras

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Choosing bridal lingerie for your special day…

Dream of the most beautiful designer lingerie under your wedding dress and slip into alluring luxury silk lingerie and nightwear on your honeymoon…

Read more

What Our Customers Are Saying

I rarely write reviews when not prompted but I can’t help
recommending this place. The selection is great and Susana is very
knowledgeable and approachable. Highly recommend and I will be back.

Veronika Sokolova

I am so pleased with the pieces I received! Thank you. They are beautiful and fit
perfectly. All the way from England to the US. Hard to find beautiful pieces here!

Lily Wakim

I can’t speak highly enough of the products and service at
Maison SL. The beautiful lingerie that Susana selects is fabulous and the
service from both her and Laura is wonderful. They know exactly what styles
will suit, and ensure that the fit is perfect. Visiting is an uplifting
experience in many ways.

Eilis Parker

Best shop ever for lingerie lover! Excited to have
discovered this wonderful spot in Notting Hill.

Mia da Schio Suppiej

Completely brilliant experience. Had to try and get a plunge
bra at very short notice for an event. Superb service from the fantastic owner
who ensured I had a good choice, a perfect fit and absolute confidence. So glad
I found this place, will def be back.

Kate Livingston

I could not ask for more! Susana is incredibly knowledgeable
and experienced.  She is an ultra professional, warm and encouraging - and
fun! I would not shop anywhere else for my lingerie. This is a very special
place, offering a very special service from a very talented, special and
experienced lady.

Emer Wynne

Not only does Maison SL have a wonderful range of lingerie
and swimwear but Susana and Laura really understand what works best to enhance
my shape. I always leave with a lighter purse but feeling (and looking)
fantastic.

Claire Sargent

Maison SL is an amazing shop, Susana and Laura's knowledge
and service is fabulous! No matter what size you are, or what your need, they
will find you the most beautiful and perfect lingerie or swimwear.

Jemima Quin-Harkin

A note for the men out there - If you want a 5 star
experience for your lovely lady (and a very happy and amazing looking lady
afterwards ;)) make sure she sees Susana (regularly!). You're both in for a
treat. I can't recommend Maison SL or Susana and her team highly enough.

Colin Wilson

Susanna was great, she recognised where I was going wrong
with my high street maternity bra and provided me with alternative bras that
fit great, give support and are comfortable.

Natasha Wilson

Beautiful shop and clothing, and very personal assistance. I
highly recommend Maison SL as a shopping experience.

Hayley Wood

An amazing shop, Susana really understands the female form
and sizes you up within seconds. She is very good at pushing your boundaries
and making you look great. It's all about the fit, not the price. The selection
is absolutely beautiful.

Harriet Smith

News

Maison SL launches own-brand lingerie at Soho House

Maison SL unveiled its new own-brand range of luxurious everyday lingerie at a reception for fashion media and stylists at Soho House in London.

Susana Lorena wins Drapers Store Star of the Year Award

Maison SL founder, Susana Lorena, was voted Independent Store Star of the Year at the prestigious 2025 Drapers Awards for the retail fashion industry. 

Alexandra Shulman On Going Wireless With Bras

Alexandra Shulman, former Vogue editor, on why never used to wear bras and the difficulty finding the right one until she came to Maison SL. 

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