At Home in Maison SL

VISIT OUR NOTTING HILL STORE + FOR ALL WOMEN CUP SIZES A TO J

New + Beautiful

See All
Lise Charmel Cap Au Levant Half Cup Bra
Lise Charmel Cap Au Levant Half Cup Bra
Lise Charmel Cap Au Levant Half Cup Bra
-
£134.00
Lise Charmel Sublime en Dentelle Luxury Lace Full Wired Bra
Lise Charmel Sublime en Dentelle Luxury Lace Full Wired Bra
Lise Charmel Sublime en Dentelle Luxury Lace Full Wired Bra
-
£134.00
Nicole Olivier Inespere Balcony Bikini Set
Nicole Olivier Inespere Balcony Bikini Set
-
£299.00
Nuria Ferrer Aida Plunge One Piece Swimsuit
Nuria Ferrer Aida Plunge One Piece Swimsuit
Nuria Ferrer Aida Plunge One Piece Swimsuit
-
£149.00
Aubade Magnetic Spell Luxury Wired Plunge Bra
Aubade Magnetic Spell Luxury Wired Plunge Bra
Aubade Magnetic Spell Luxury Wired Plunge Bra
-
£177.00
I.D.Sarrieri Royal Covent Garden Wired Plunge Bra
I.D.Sarrieri Royal Covent Garden Wired Plunge Bra
I.D.Sarrieri Royal Covent Garden Wired Plunge Bra
-
£288.00
I.D.Sarrieri Royal Covent Garden Balcony Bra
I.D.Sarrieri Royal Covent Garden Balcony Bra
I.D.Sarrieri Royal Covent Garden Balcony Bra
-
£295.80
Gottex Paradiso Thin Strap One Piece Swimsuit
Gottex Paradiso Thin Strap One Piece Swimsuit
Gottex Paradiso Thin Strap One Piece Swimsuit
-
£207.00
Gottex Beaute Luxury Thin Strap One Piece Swimsuit
Gottex Beaute Luxury Thin Strap One Piece Swimsuit
Gottex Beaute Luxury Thin Strap One Piece Swimsuit
-
£207.00
Aubade Ethnic Vibes Wired Plunge Bra
Aubade Ethnic Vibes Wired Plunge Bra
Aubade Ethnic Vibes Wired Plunge Bra
-
£136.00
Aubade Illusion Fauve Half Cup Bra
Aubade Illusion Fauve Half Cup Bra
Aubade Illusion Fauve Half Cup Bra
-
£129.00
Aubade Sunkissed Allure Padded Bikini Top
Aubade Sunkissed Allure Padded Bikini Top
Aubade Sunkissed Allure Padded Bikini Top
-
£118.00
Aubade Losing My Mind Half Cup Bra
Aubade Losing My Mind Half Cup Bra
Aubade Losing My Mind Half Cup Bra
-
£129.00
Lise Charmel Libertine en Fleur Wireless Bra
Lise Charmel Libertine en Fleur Wireless Bra
Lise Charmel Libertine en Fleur Wireless Bra
-
£125.00
Lise Charmel Libertine en Fleur Half Cup Bra
Lise Charmel Libertine en Fleur Half Cup Bra
Lise Charmel Libertine en Fleur Half Cup Bra
-
£135.00
Maison Lejaby Nufit Wireless Bra
Maison Lejaby Nufit Wireless Bra
Maison Lejaby Nufit Wireless Bra
-
£95.00
Empreinte May Balcony Bra
Empreinte May Balcony Bra
Empreinte May Balcony Bra
-
£123.00
Aubade Sheer Emotion Plunge Padded T-Shirt Bra
Aubade Sheer Emotion Plunge Padded T-Shirt Bra
Aubade Sheer Emotion Plunge Padded T-Shirt Bra
-
£112.00
Aubade Sheer Emotion Wired Half Cup Bra
Aubade Sheer Emotion Wired Half Cup Bra
Aubade Sheer Emotion Wired Half Cup Bra
-
£106.00
Huit Daisy White Wired Bra
Huit Daisy White Wired Bra
Huit Daisy White Wired Bra
-
£90.00

Luxury

Lingerie

View All

Designer

Swimwear

View All

Silk

Nightwear

View All

Bridal

Lingerie

View All

featured in

What The Media Say

Stylists and celebrities alike flock to Susana Lorena, whose
Notting Hill lingerie boutique, Maison SL, has an answer to every underwear
conundrum.

Karen Dacre, Fashion Director, The Sunday Times Style

The perfect pair of knickers are notoriously hard to find.
Susana Lorena is a genius at finding flattering underwear.

Rosie Green, Daily Telegraph

I call Susana Lorena the 'bra whisperer' because without a
tape measure, only a few questions and a quick glance, she can find you the
perfect bra.

Alexandra Shulman, Daily Mail columnist and former Editor-in-Chief of Vogue

Susana made me feel great in her shop and I wanted that for
my daughter’s first professional bra fitting experience. She is warm, friendly,
unfazed by any size or confidence issue you're wrestling with.

Jo Elvin, former Editor of You Magazine and Glamour

Notting Hill girl’s best kept secret, Maison SL stocks an
impressive and interesting array of continental luxury lingerie brands. The
edit is curated by the lovely owner Susana Lorena, who can match you to your
perfect bra with just one look at you — and she’s a pro when it comes to those
of us with more unusual sizes, such as small backs and larger cups. A trip to
Maison SL is a wonderful experience that’s not to be missed.

Chloe Street, Fashion Editor, Evening Standard

For in-person shopping around London, try sumptuous
underwear store Maison SL.

Melissa Twigg, Features and Fashion Writer, Daily Telegraph

Susana Lorena, founder of Maison SL, is said to be somewhat
of a lingerie miracle-maker, receiving rave reviews for her bra-fitting
expertise. Stocking over two dozen lingerie brands, including a good handful
we’d never heard of before, Maison SL claims to have something to suit almost
everyone.

Lauren Cunningham, Fashion & Beauty Editor, The Independent

Having a well fitting bra is important throughout your
life, but especially so when you are pregnant, a time when your body changes
daily. Which is why we asked Susana Lorena, founder of lingerie store Maison SL, to share her tips on finding the best bras for
pregnancy and beyond.

Penny Goldstone, Contributing Fashion Editor, Marie Claire

Our Luxury Collection

At Maison SL, an award-winning luxury lingerie boutique, we're incredibly proud of our range of luxury lingerie and swimwear brands. Catering for all ages, shapes and sizes from cup size A to J.

Whether you want an everyday bra for work, sexy lingerie for a date or a new swimsuit or bikini for your next beach holiday, we have something special here for you.

Maison SL’s wide selection of more than two dozen brands are carefully curated by Susana Lorena, Maison SL’s founder, who has more than two decades experience in the lingerie business.

The collection includes top European brands such as Aubade, Lise Charmel, Empreinte, Fleur of England, Marie Jo and the exquisite I.D. Sarrieri. There is luxury nightwear from Marjolaine and Parasol Rose and designer swimwear from Andres Sarda, Maryan Mehlhorn, Watercult, Gottex and Feraud among others

Shop Now

Expert Bra Fitting

We offer online bra fitting and personal styling sessions on Facetime or Zoom. Or if you just want to have a virtual browse of the shop or get some advice on size and colours, we are delighted to provide an online consultation. Just get in touch to make an appointment. 

Fitting and styling sessions do work best if you can make it in person to the shop, try things on and feel the quality of the materials. But if that's not possible or you live abroad, you will find an online consultation very useful. We always fit by sight in the shop and do not use tape measures so we can still advise you on size and the styles that will suit you best with a virtual styling session.

To make an appointment contact us using the form on the right or call us on +44 (0)20 7243 0003 or email on info@maisonsl.com .

Book Now

Best Cute

Bralettes

View All

Best Beautiful

Curvy Bras

View All

Best Sleek

Tshirt Bras

View All

Best Flattering

Balcony Bras

View All

Choosing bridal lingerie for your special day…

Dream of the most beautiful designer lingerie under your wedding dress and slip into alluring luxury silk lingerie and nightwear on your honeymoon…

Read more

What Our Customers Are Saying

I rarely write reviews when not prompted but I can’t help
recommending this place. The selection is great and Susana is very
knowledgeable and approachable. Highly recommend and I will be back.

Veronika Sokolova

I am so pleased with the pieces I received! Thank you. They are beautiful and fit
perfectly. All the way from England to the US. Hard to find beautiful pieces here!

Lily Wakim

I can’t speak highly enough of the products and service at
Maison SL. The beautiful lingerie that Susana selects is fabulous and the
service from both her and Laura is wonderful. They know exactly what styles
will suit, and ensure that the fit is perfect. Visiting is an uplifting
experience in many ways.

Eilis Parker

Best shop ever for lingerie lover! Excited to have
discovered this wonderful spot in Notting Hill.

Mia da Schio Suppiej

Completely brilliant experience. Had to try and get a plunge
bra at very short notice for an event. Superb service from the fantastic owner
who ensured I had a good choice, a perfect fit and absolute confidence. So glad
I found this place, will def be back.

Kate Livingston

I could not ask for more! Susana is incredibly knowledgeable
and experienced.  She is an ultra professional, warm and encouraging - and
fun! I would not shop anywhere else for my lingerie. This is a very special
place, offering a very special service from a very talented, special and
experienced lady.

Emer Wynne

Not only does Maison SL have a wonderful range of lingerie
and swimwear but Susana and Laura really understand what works best to enhance
my shape. I always leave with a lighter purse but feeling (and looking)
fantastic.

Claire Sargent

Maison SL is an amazing shop, Susana and Laura's knowledge
and service is fabulous! No matter what size you are, or what your need, they
will find you the most beautiful and perfect lingerie or swimwear.

Jemima Quin-Harkin

A note for the men out there - If you want a 5 star
experience for your lovely lady (and a very happy and amazing looking lady
afterwards ;)) make sure she sees Susana (regularly!). You're both in for a
treat. I can't recommend Maison SL or Susana and her team highly enough.

Colin Wilson

Susanna was great, she recognised where I was going wrong
with my high street maternity bra and provided me with alternative bras that
fit great, give support and are comfortable.

Natasha Wilson

Beautiful shop and clothing, and very personal assistance. I
highly recommend Maison SL as a shopping experience.

Hayley Wood

An amazing shop, Susana really understands the female form
and sizes you up within seconds. She is very good at pushing your boundaries
and making you look great. It's all about the fit, not the price. The selection
is absolutely beautiful.

Harriet Smith

News

Sunday Times Picks Maison SL As A-List Choice

Maison SL is the place to go for the A-list option to find a good fitting bra, according to The Sunday Times Style Magazine.

Maison SLWins Top Retailer Award From Drapers

Maison SL was delighted to win the Womenswear Independent of the Year award at the prestigious Drapers 2023 awards for independent retailers. 

Alexandra Shulman On Going Wireless With Bras

Alexandra Shulman, former Vogue editor, on why never used to wear bras and the difficulty finding the right one until she came to Maison SL. 

Follow us on Instagram + Facebook