New + Beautiful

Luxury

Lingerie

View All

Designer

Swimwear

View All

Silk

Nightwear

View All

Bridal

Lingerie

View All

Our Luxury Collection

At Maison SL, an award-winning luxury lingerie boutique, we're incredibly proud of our range of luxury lingerie and swimwear brands. Catering for all ages, shapes and sizes from cup size A to J.

Whether you want an everyday bra for work, sexy lingerie for a date or a new swimsuit or bikini for your next beach holiday, we have something special here for you.

Maison SL’s wide selection of more than two dozen brands are carefully curated by Susana Lorena, Maison SL’s founder, who has more than two decades experience in the lingerie business.

The collection includes top European brands such as Aubade, Lise Charmel, Empreinte, Fleur of England, Marie Jo and the exquisite I.D. Sarrieri. There is luxury nightwear from Marjolaine and Parasol Rose and designer swimwear from Andres Sarda, Maryan Mehlhorn, Watercult, Gottex and Feraud among others

featured in

  • refinery 29 logo

Expert Bra Fitting

We offer online bra fitting and personal styling sessions on Facetime or Zoom. Or if you just want to have a virtual browse of the shop or get some advice on size and colours, we are delighted to provide an online consultation. Just get in touch to make an appointment. 

Fitting and styling sessions do work best if you can make it in person to the shop, try things on and feel the quality of the materials. But if that's not possible or you live abroad, you will find an online consultation very useful. We always fit by sight in the shop and do not use tape measures so we can still advise you on size and the styles that will suit you best with a virtual styling session.

To make an appointment contact us using the form on the right or call us on +44 (0)20 7243 0003 or email on info@maisonsl.com .

Best Cute

Bralettes

View All

Best Beautiful

Curvy Bras

View All

Best Sleek

Tshirt Bras

View All

Best Flattering

Balcony Bras

View All

Choosing bridal lingerie for your special day…

Dream of the most beautiful designer lingerie under your wedding dress and slip into alluring luxury silk lingerie and nightwear on your honeymoon…

News + Blog Posts

Sunday Times picks us as the A-list option

Maison SL is the place to go for the A-list option to find a good fitting bra, according to The Sunday Times Style Magazine.

Maison SL wins top retailer Award

Maison SL was delighted to win the Womenswear Independent of the Year award at the prestigious Drapers 2023 awards for independent retailers. 

Alexandra Shulman on going wireless

Alexandra Shulman, former Vogue editor, on why never used to wear bras and the difficulty finding the right one until she came to Maison SL. 

Follow us on Instagram + Facebook