Bra shopping should be a time to pamper yourself with luxe fabrics and flirty styles. But for most ladies, it’s an experience underpinned by frustration, confusion and overwhelm.

From inconsistent sizing and uncomfortable changing rooms to a general lack of helpful guidance, it’s no wonder so many women are ready to go home empty-handed. 

However, it’s possible to enjoy bra shopping if you’re armed with expert-approved strategies.

With the right approach and support, bra shopping can go from a dreaded chore to a beloved day out. 

Why Is Bra Shopping So Difficult?

There’s a key reason bra shopping can feel difficult: sizing. 

Bra sizes are far from standardised across brands, meaning a 32E in one label might fit like a 34DD in another. Without expert guidance or the time to try bras on from every shop, it’s easy to feel lost in a sea of letters and numbers.

But it’s not just about the size. Shape also plays a large role.

Every woman’s body is unique, and breast shape plays a huge role in how a bra fits and feels. That’s right, breasts aren’t all one uniform size. 

T-shirt bra that flatters one person may offer little support or comfort to another. That’s why understanding the relationship between breast shape and bra styles is crucial. 

Lastly, there’s the general shopping experience. Most high-street stores don’t offer one-to-one fittings, and even when they do, the level of staff training can vary wildly. Some train their staff well, and others leave it to guesswork. 

Why Do I Hate Bra Shopping?

We’ve covered the logistical reasons why bra shopping can be different above. But for most ladies, there’s also an emotional component.

Lingerie shopping can bring up body image insecurities. Pair this with trying on bras under harsh lighting, in cramped fitting rooms, with no one to offer honest (or helpful) advice? It’s a far cry from feeling pampered or confident.

There’s also the issue of time. When was the last time you planned a shopping day? 

Most consumers shop online these days, with few of us wanting to spend hours rummaging through racks and potentially leaving empty-handed or with purchases we will later regret. 

At Maison SL, we understand that intimacy, comfort, and trust are at the heart of every successful bra shopping experience. When you're guided by an expert in a private setting, the experience shifts completely from something you dread, to something you enjoy. 

Our team takes bra shopping seriously, no matter whether it's your first fitting or 100th.

How Often Should You Go Bra Shopping?

Bra fittings aren’t a once-in-a-lifetime occurrence. We recommend checking your fit every 6 to 12 months or if there are significant body changes such as putting on weight or weight loss, pregancy etc.

You may even want to shorten this time window if your body changes due to weight fluctuations, pregnancy, breastfeeding, menopause, or even changes in activity level.

Bras are not built to last forever. The elastic stretches, fabrics wear, and support wane. A well-fitting bra should feel secure, comfortable, and flattering. If you notice the straps slipping, the band feels loose, or you find yourself adjusting the cups when you wear it, it’s time for a new fit. 

Proper fitting isn’t just about getting the right size. It’s also about good support, confidence, and effortlessly polished looks in your clothes.

 

How to Make Bra Shopping More Fun - 5 Tips 

From professional assistance to treating yourself, here are five ways to make bra shopping more enjoyable.

1. Focus on the fit rather than the size tag

Bra sizes are more like guides, not a fixed rule. 

It’s far more important to wear a bra that fits beautifully than to fixate on being a specific cup or band size. Every Some brand sizes their bras differently, so it’s best to trust how it feels over what it says on the tag.

2. Try different styles

Many women wear the same bra style for years simply because it’s familiar. But trying different silhouettes like t-shirt, balconette,or plunge bras can be transformative. 

Everyone has a different breast shape, and the right bra can completely change how your bust looks and feels in clothing.

3. Wear the right clothes

You should wear or bring a fitted top to see how your new bras look under your everyday clothes.

You may even want to bring a specific dress or blouse you can never find the right bra for. A professional fitter can help you solve the mystery. 

4. Take your time and indulge

Bra shopping should never be rushed. Take the time to try different styles, ask questions, and learn what suits you best. We suggest 15 to 20 minutes.

A relaxed approach makes the experience more enjoyable, and you're likely to be happier with the outcome. Think of it as self-care.

5. Book a professional fitting

Lastly, booking a bra fitting is the single most important thing you can do. 

At Maison SL, every fitting is a private appointment with our experts who understands the nuances of size, shape and style. We take the guesswork out of the process, curating options that are tailored specifically to your style and needs.

Learn more about our free bra fittings.

Final Thoughts

Knowing how to make bra shopping more fun ultimately comes down to taking your time, trying different styles, and embracing the process. Reframe it treating yourself and honouring your body rather than trying to work out a bra size for life. 

Maison SL is an award-winning luxury lingerie boutique in Notting Hill, London. Read our story now.

Or see the latest luxury bra collections online here.

 

June 13, 2025
Tags: Blog