Swimwear Trends To Know In 2025
With summer around the corner, it’s a good time to update your swimwear ready for your next trip, whether that’s to a London lido or a Sicilian beach.
2025 is taking a fresh approach to bikinis and swimwear, with the latest trends focusing on clean, simple styles, bold prints, and flattering shapes.
Lise Charmel Grace Infinie Padded Bikini Top - £122.00
Lise Charmel Grace Infinie Bikini Briefs - £69.00
Minimalist Swimwear
Minimalism is a defining trend this year.
Swimwear is being pared back to basics, think clean-cut designs, thin straps, and block colours. Both bikinis and one-pieces follow this style, avoiding prints and embellishments for a more refined look.
If you’re a sustainable shopper and like good-quality designer pieces, then simple tank shapes and triangle shapes from high-end swimwear designers are a good choice. These pieces are easy to wear, flattering, and timeless.
&Pomona Volcano Triangle Bikini Set - £125.00
Nicole Olivier Idaho Triangle Bikini Set - £199.00
Bold Tropical Prints
On the opposite end of the spectrum, we have something for the maximalists.
For those who prefer fabulous prints, bold tropical styles are still popular for bikinis and swimwear in 2025.
Influenced by traditional designs from Africa and South America, these designs are bright, colourful, and eye-catching. Perfect for when you want to make a statement at a pool party.
Aubade Sunkissed Allure Padded Bikini Top - £118.00
Nuria Ferrer Aida Plunge Bikini Set - £149.00
Watercult Dreamscape Tropics Tank Bikini Set - £195.00
Flattering Silhouettes
In terms of shape, this season’s swimwear focuses on two main areas: high-leg, smaller coverage bottoms, and balcony or petal-shaped bikini tops.
The high-leg cut creates a longer leg line and adds a sleek, sculpted look to both bikinis and one-pieces. It’s a nod to 90s style that we’ve been seeing everywhere.
Smaller coverage bottoms are also in demand, offering a bolder, more confident look that's particularly popular on beaches across Europe.
Petal-shaped tops are a playful take on swimwear, the scalloped and floral-inspired shapes add a whimsical mermaid look to your beach outfits!
If you’re looking for that cool petal-bikini top, then Watercult is going to be your favourite swimwear brand this summer.
Watercult Vacation Fizz Petal Bikini Set - £219.00
Watercult Coastal Daydream Petal Bikini Set - £219.00
Classic Black One-Pieces
Black one-piece swimsuits are classic for a good reason. They are an elegant, versatile choice that suits a wide range of body types and personal styles.
This year’s designs take the classic black swimsuit a step further with clean lines, sculpting fabrics, and flattering high-leg cuts that elongate the legs and accentuate natural curves.
Beyond the beach, you can also get double the wear out of your swimsuit by pairing them with a flowy skirt, linen trousers, or a wrap for a chic evening look enjoying sunset drinks. Making them the ideal choice for a capsule wardrobe when you’re going on holiday.
Aubade Summer Essence High Neck 1 Piece Swimsuit
Gottex Beaute Luxury Thin Strap One Piece Swimsuit
Maison SL - Designer Swimwear Boutique
All of these styles are available from Maison SL, at our Notting Hill lingerie and swimwear boutique. We offer free worldwide delivery as well as online fittings.