Maison SL launches own-brand lingerie at Soho House

Maison SL unveiled its new own-brand range of luxurious everyday lingerie at a reception for fashion media and stylists at Soho House in London.

Designed by founder Susana Lorena, the new collection fills a gap in the market for women who want beautifully crafted, well-fitting lingerie that is simple, elegant and comfortable for everyday wear.

Made with the finest fabrics, the new range features elegant, minimalist design and impeccable craftmanship.

Susana Lorena said: “After more than twenty years of fitting women, I wanted to create a premium lingerie brand that is practical and genuinely comfortable for everyday wear.”

“Our collection is about simplifying lingerie, focusing on fit, comfort, and confidence and creating pieces women can rely on.”

The collection is responsibly produced, using sustainable materials where possible to minimise environmental impact.

Different styles are denoted by the easy-to-remember numbers such as MSL1 for the Mesh, MSL17  for the Cotton , MSL21 for Jersey and MSL52 for Modal. Bras come in sizes 30 to 36 and cup size B to DD. Bralettes come in S to XL.