Buying Lingerie For Your Wife Or Girlfriend: A Guide

If you’re a romantic looking to surprise your partner, lingerie can be a beautiful and thoughtful gift. Done right, it shows love, attention, and a deep understanding of her personal style.

Done wrong? It can be uncomfortable, awkward and even offensive.

Avoid any gifting disasters by following these simple rules when buying lingerie for your wife, girlfriend or partner. But first, let's take a peek at some of the hottest lingerie sets perfect for gifting from the best European designers.

Lingerie Gift Ideas For Wives And Girlfriends

 

Lise Charmel Cap Au Levant Half Cup Bra

Inspired by the ever-trendy maritime world, the new Cap au Levant line created by Lise Charmel revisits nautical elegance through refined cuts, delicate fabrics and emblematic stripes, for a style that's both chic and timeless, perfect for the discerning gift receiver.

 

 

Aubade Sense of Illusion Half Cup Bra

 A graphic design, like an optical illusion, adds richness and depth to a recycled embroidered braid and available in a complete lingerie set. Tulle adds a touch of sensual transparency to this mesmerizing embroidery, creating a play of contrasts. 

 

 

Fleur of England Lola Wired Demi Bra

A playful set that will be fun for both of you. The gorgeous design is in a strong vintage pink, while the graceful lines lend a beautiful elegance to the lingerie set.

 

Aubade Ethnic Vibes Wired Plunge Bra

An irresistible new line from the well-known Aubade brand which subtly combines an embroidered trim with an ethnic pattern and a graphic panel. The design is accentuated by the glints of gold-tone jewels and enhanced by spaghetti straps.

 

 

Marie Jo Agnes Wired Plunge Bra And Briefs

Embroidery and adorable dotted tulle give this plunge set a touch of elegance. Vintage Pink is a pink make-up hue with a distinct retro vibe. It gives every skin tone a subtle glow and is easy to combine with outfits in lighter colours.

 

How To Buy Lingerie As A Gift

1. Understand Your Partner's Style

The first step in buying lingerie is understanding your partner's preferences. 

The golden rule here is to keep reminding yourself that it's a gift for her, not you. Every woman has her unique style and comfort when comes to undergarments. Some might prefer a seductive, lacy babydoll, while others lean towards simplicity, and comfort like a soft bra.

When it comes to buying lingerie for your wife or girlfriend, it's meant to be a mutual enjoyment. 

This isn't an opportunity for you to fulfil all of your personal fantasies. While we appreciate the romantic gesture of unwrapping a piece of lingerie specifically chosen for our bodies, we don't want someone else's fantasy imposed upon us in the name of a selfless act.

Every woman has her own preferences when it comes to lingerie. Some love bold lace and sultry silhouettes; others prefer soft, subtle pieces that feel as good as they look.

Do a little detective work:

• What colours does she wear most often?

• Does she prefer silk or lace?

• Are her pieces more minimalist or romantic?

Sneak a peek at her lingerie drawer to get a sense of what she loves (and actually wears). The goal is to find something that fits seamlessly into her wardrobe and makes her feel amazing.

2. Getting The Size Right

Choosing the right size is crucial when purchasing lingerie. 

To find her size discreetly:

• Check the labels of her favourite bras and underwear.

• Offer to do laundry, yes, really, and take note.

• If in doubt, ask a trusted friend or consult an expert.

Unlike regular clothing, lingerie sizes can vary significantly between brands. Use our explainer guide on how bra sizing works to help or get in touch with the specialists at Maison SL, who will be happy to help with any questions. 

3. Learning The Different Types of Lingerie

Lingerie comes in various styles, each suitable for different occasions or preferences. For everyday wear, a pair of comfortable panties and a bra set might be ideal.

If you’re not buying a gift for Christmas, but it’s for special occasions like anniversaries or Valentine's Day, consider something more daring like a matching lingerie set or a basque.

For everyday gifts:

• A comfortable matching set or a pretty bra is a safe and stylish choice.

For special occasions:

• Try something more elevated like a bodysuit, balconette set or corset.

Some popular choices that balance sexy and wearable include:

• Bralette sets

• Bodysuits

• Silk camisoles with matching shorts

4. Quality Matters

Quality matters when buying lingerie, with luxury lingerie being well worth the investment. High-quality lingerie not only lasts longer but is also more comfortable and flattering. Look for well-made pieces that use premium materials like silk or lace.

Known for its superior quality and stunning collection of luxury lingerie designers, Maison SL offers an array of luxurious lingerie perfect for every woman.

 

 

5. Making the Purchase: In-store vs. Online

There are many places to buy lingerie, from department stores to independent boutiques to even online stores. Where you choose to shop can greatly impact your shopping experience.

Whether you choose to shop in-store or online depends on your comfort level and available time.

Shopping in-store provides the benefit of seeing and feeling the product before purchase while shopping online offers convenience and a wider range of options.

Luxury lingerie stores like Maison SL based in Notting Hill, London, offer an extensive range of women's luxury lingerie brands from the finest European designers.

They cater for all ages, shapes and sizes from cup size A to I so you are sure to find the perfect gift.

If you feel uncomfortable shopping in person or want to avoid the holiday rush, consider online stores.

If you decide to shop online at Maisonsl.com, please get in touch with any questions you might have, the team will be happy to help. 

6. Wrapping and Presentation 

Presentation matters.

Whether you choose one beautiful set or a full ensemble, wrap it thoughtfully. Use a luxe box, add tissue paper, and include a heartfelt note.

Want to go the extra mile?

Make it a date. Plan a surprise shopping trip together, lunch at a cosy restaurant followed by a visit to Maison SL in Notting Hill. Founder Susana Lorena and her expert team offer discreet, personalised service and will help you both find something she truly loves.

Final Words

Choosing to buy lingerie for your wife or girlfriend can be treated as an exciting journey of discovery.

Enjoy exploring Maison SL’s carefully curated range of luxury lingerie to find something truly special for your loved one.

Remember, giving a thoughtful intimate gift like lingerie can bring joy not only to your partner but also to you, seeing her face light up with genuine happiness.

Happy shopping!