From the Roman bathhouse to the bikini, via bathing suits and bloomers, swimwear has evolved over the centuries to reflect changing social attitudes and norms.
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History Of Lingerie
For thousands of years, women’s underwear has served to transform the female body both for functional purposes and to cater to contemporary beauty standards
Sunday Times picks us as the A-list option
Maison SL is the place to go for the A-list option to find a good fitting bra, according to The Sunday Times Style Magazine.
Maison SL wins top retailer Award
Maison SL was delighted to win the Womenswear Independent of the Year award at the prestigious Drapers 2023 awards for independent retailers.
Alexandra Shulman on going wireless
Alexandra Shulman, former Vogue editor, on why never used to wear bras and the difficulty finding the right one until she came to Maison SL.
Buying beautiful lingerie in London
Shopping for lingerie at Maison SL is a "wonderful experience that's not to be missed" according to Evening Standard Fashion Editor, Chloe Street (Where to buy beautiful lingerie in London this Valentine’s Day, Feb 10, 2023).
Telegraph picks 'sumptuous' Maison SL
Melissa Twigg, Telegraph Fashion Writer, chose 'sumptuous underwear store' Maison SL for Xmas shopping among a selection of top independent stores (Forget Amazon – and shop from these independent British brands instead, Dec 15, 2022).
The Times features Maison SL swimwear
The fabulous Softline swimwear range from Maryan Mehlhorn was chosed this season by the The Times Fashion Editor as one of her picks for the perfect swimsuit (The fashion editor’s search for the perfect swimming costume, July 20, 2022).
Alexandra Shulman on bikinis from Maison SL
Former Vogue Editor-in-Chief, Alexandra Shulman, gave a wonderful shout-out to Maison SL for buying bikinis in a recent Daily Mail column - Why I'll never regret the bikini selfie that caused a storm, June 20, 2022.
Treat yourself at our New Year Sale
This is the moment to clear out those lingerie drawers and buy new pants and bras with up to 50% off in our New Year Sale. We have bargains galore on top lingerie brands.....
Finding a bra you love at Maison SL
Alexandra Shulman, the former Editor-in-Chief of Vogue, talked about her experience of buying beautiful bras at Maison SL on My Wardrobe Malfunction with Susannah Constantine.....
New AW20 season collections
Check out our beautiful AW20 new season collections. The season’s themes are rich colours, intricate embroideries and fine lace such as the Mamba Wireless Triangle Body in Red Boudoir from Andres Sarda.....