Recycling your unwanted bras helps save the environment and raises money for vital breast cancer research.

So please take part in our Bra Amnesty 2020 by digging through your drawers and turning in any unwanted bras to our Notting Hill store at 53 Ledbury Road, W11 2AA between 16th March and 29th March 2020.

Maison SL founder, Susana Lorena, runs the Bra Amnesty every year. With the help of our sponsor Aubade, it is going to be bigger than ever in 2020.

Aubade, known for its exotic French lingerie, are offering 250 free bras for the first women to donate.

Any bras you bring us will either be repurposed and sold at affordable prices to women in African countries. Or if they are beyond redemption, the bras are dismantled and recycled, preventing them going into landfill. Vast amounts of clothing are thrown away now instead of being recycled and it is huge environmental problem.

The Bra Amnesty raises money for Against Breast Cancer, the wonderful charity doing vital research into secondary breast cancer. Every tonne of bras collected, raises £700 for Against Breast Cancer.

So bring along all those bras you don’t wear anymore and help us make this a really big event!


Bra Amnesty Supporters Committee

Liz Ellerton
Mariella Frostrup
Georgina Hollick
Diane Said
Harriet Sargent
Liz Venz
Olivia Ward-Jackson


Bra Amnesty in the press 

Against Breast Cancer

March 3, 2020
Lingerie store Maison SL declares a bra amnesty!

For the 3rd Year in a row, Susana Lorena founder of London based lingerie store Maison SL is running her bra amnesty from her store in Ledbury Road, Notting Hill…..


PI Media

A lesson in femininity
December 17, 2019

As I look through a window display of elegant silk lingerie, I catch sight of what seems to be a very small tigress, staring coyly at me with her bright green eyes. I have come to ask Susana Lorena, proud owner of the Bengal cat and Maison SL boutique, what she’s learned about women having worked in the lingerie business for over twenty years.


The Independent
March 28, 2019

How donating unwanted bras raises money for breast cancer research

Not only does a new scheme help fund vital research it helps women in Africa and is good for the planet, says Susana Lorena

Each year Maison SL asks women to do a spring clean and clear out their drawers to donate their unwanted bras in aid of the charity, Against Breast Cancer……


ITV | This Morning with Holly Willoughby and Philip Schofield

January 9, 2019

Cat owner Susana Lorena loves her two Bengals and regularly walks them this way. She says they enjoy it and means they avoid getting lost or injured……


talkRADIO | Steph and Dom
April 29, 2018


March 16, 2018

Inspirational Woman: Susana Lorena | Founder of luxury lingerie and swimwear retailer, Maison SL

Susana has worked in retail, the travel industry and management consultancy but her first love is the lingerie business. For her it is all about making women feel good…..


Evening Standard
May 19, 2017

Huhne is tickled pink in Notting Hill

Chris Huhne thinks the election is pants. The former Lib-Dem Cabinet minister, left, sampled some pink knickers at new Notting  Hill boutique Maison SL…… 


March 09, 2020