This document sets out the Privacy Policy of Maison SL and explains how we use any information we collect from you, or that you provide to us.

The Maison SL website together with any other means of collecting personal data are controlled by Maison SL, referred to as 'we', 'us' or 'our' throughout this Privacy Policy. Maison SL serves as the data controller for your personal data and is responsible for handling your personal information in accordance with the legal requirements set out in the General Data Protection Regulation (GDPR). Our registered company name is Maison Lingerie Limited (company registration number 09431323), registered office First Floor, Roxburgh House, 273-287 Regent Street, London, W1B 2HA.

We are committed to protecting your privacy and the confidentiality of your personal information. By navigating to the Maison SL website and by transacting or registering an online account you are agreeing to the terms of our Privacy Policy. We therefore request that you carefully read the information provided in this document. 

Data collection

We collect, process and retain the following data:

Personal information including name, email address and phone number that you provide to us by transacting or registering an account or through other forms of interaction.

We also collect information about your activity on our website through your browser’s cookies. For further information about cookies and how they are used, visit

How we use your data

We want to offer the best possible customer experience. By using the personal information we collect from you, we are able provide our customers with a better and more personalized service.

We process personal data for transactions and customer support through our website and any other channels. We may also use your data to contact you for marketing and promotional purposes, such as to tell you about new products and brands in our collection. You have the right to stop us from contacting you for marketing purposes by clicking here.

We retain your data for as long as it is necessary for our operations, or where there are legal obligations to retain personal data for a minimum period. We aim to ensure that your personal data is safe and to act in accordance with GDPR to minimize the data we hold.


In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.

Your rights

Maison SL would like to make sure you are fully aware of all of your data protection rights. Under GDPR, every user is entitled to the following:

The right to access

You have the right to request copies of your personal data. We may charge you a small fee for this service.

The right to rectification

You have the right to request that we correct any information you believe is inaccurate. You also have the right to request the completion of information you believe is incomplete.

The right to erasure

You have the right to request that we erase your personal data, under certain conditions.

The right to restrict processing

You have the right to request that we restrict the processing of your personal data, under certain conditions.

The right to object to processing

You have the right to object to our processing of your personal data, under certain conditions.

The right to data portability

You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at email Or call us at 020 7243 0003. Or write to us at Maison SL, 53 Ledbury Road, Notting Hill, London W11 2AA

Disclosure and security

We may disclose your personal information to authorised third parties including payment providers and fulfilment providers. We disclose the minimum amount of data that is required to carry out the specified purpose.

Where there are legal grounds for doing so, we may also disclose your personal information to law enforcement agencies, and otherwise in the defence of legal claims.

We are committed to keeping your data secure through a range of measures. We require third parties to treat your data in accordance with the relevant legal obligations. We only allow third parties to use your personal data for specified purposes.

Questions and complaints

If you have a question about this Privacy Policy, please contact us at or Maison SL, 53 Ledbury Road, Notting Hill, London W11 2AA

Should you wish to register a complaint or if you are dissatisfied about how we process your personal data, may contact the Information Commissioner's Office (ICO), the UK’s data protection supervisory authority. This can be done online at

In order to provide the you with the best customer service, we endeavour to keep your personal data accurate and current. Please inform us of any relevant changes in your personal information.

This Privacy Policy was last updated in September 2019.