buying swimwear online guide

Buying a swimsuit is a very intimate and personal experience. It that requires careful consideration which can make shopping online a daunting task, but with the right guidance, it can be a quick and easy process. The challenge of buying a swimsuit online lies in not being able to try it on beforehand. As a result, customers canoften end up with ill-fitting swimsuits that they are unhappy with.

One solution is that Maison SL does online styling and fitting session over Facetime and Zoom. Maison SL founder Susana Lorena will advise on the styles and colours that suit you best. But if you haven’t got time for that, this guide aims to provide you with all the tips and tools you need to purchase swimwear online with confidence. 

Step 1: Know Your Body Type

body shapes

Before you begin your search for the perfect swimsuit, it's important to understand your body type. Each body type has its own unique characteristics and requires different swimsuit styles to flatter them.

Best Swimwear For Triangle Shapes

If you have a triangular-shaped or pear-shaped figure, meaning your hips and thighs are wider than your shoulders and bust, finding the perfect swimsuit can feel difficult. However, there are certain styles that can help balance out your proportions and accentuate your curves in all the right ways.

A popular swimwear style for pear shapes is a one-piece with ruching or gathering at the waist. This helps to create a definition between your upper and lower body while also cinching you in at your waist. Look for styles with built-in support to lift and shape your bust.

You may want to avoid swimsuits that have busy patterns or embellishments on the lower half as this will only draw more attention to that area. Instead, opt for solid colours or simple prints on top while keeping bottoms neutral. Although, of course, it comes down to personal preference, if you love a gorgeous print and it makes you feel beautiful then that is more important than a certain style or cut.

The aim is to find a swimsuit that makes you feel good so you can focus on enjoying all those poolside moments without any worries about how you look. If for example, you love a strapless swimsuit or padded designs, then you can always find a design that works for you regardless of your body shape 

Best Swimsuits For Inverted Triangle Shapes

When it comes to finding the perfect swimsuit, those with larger busts, broad shoulders and narrower hips can often struggle, especially when it comes to shopping online. Yet there are a variety of options available that will support an inverted triangle shape whilst still looking gorgeous.

One popular style is the halterneck swimsuit which provides support and lift for your bust. This style also creates a flattering shape as halternecks tend to make you look narrower on top . Look for styles with adjustable straps or tie-backs so you can customise the fit to your liking.

Another option is underwired swimwear which offers extra support and comfort throughout the day.  Make sure you choose a size that fits correctly as ill-fitting underwire can be uncomfortable and even painful, if you have any questions, then please get in touch with Maison SL and we’d be happy to help you find the best swimwear for you. 

If you prefer a more modest approach, consider investing in a beach cover-up like a kaftan or beach dress.

Best Swimsuits For Round Or Oval Shapes

If you have a rounder body shape characterised by a large bust, a waist that is wider than the bust and hips, and narrow hips in comparison to the shoulders, there are specific considerations when buying swimwear. 

You might choose to minimise the appearance of the waist to create a more proportional look between the bust and hips. This can be achieved by opting for asymmetrical necklines, ruffles, belts, peplum details, and patterns that mimic the lines of a curvy silhouette, which will help transform your round shape into an hourglass figure. 

Choose pieces with added detailing and embellishments to the top part of your swimwear, or create the illusion of a cinched waist through ruching details. This will result in a well-balanced and flattering look for your body type.

tank bikini top

Best Swimsuits For Rectangle And Lean Column Shapes

A rectangular shape is when your top and bottom halves are relatively equal in size with little waist definition, swimwear options such as bikinis, tankinis, or swimsuits are suitable choices. A lean column body shape is characterised by fewer curves and a very slim figure, so you may wish to enhance your proportions.

Geometric patterns can be flattering, and since you have nice shoulders, a halter neck style would work well for you. Adding hip detail and opting for boy-short styles can help create a more shapely appearance. A low plunge neckline can be particularly flattering and will showcase your slim physique.

By adding detail to the bust and hip areas, it will create the illusion of a curvier figure. 

Best Swimsuits For Full-Hourglass Women

When it comes to choosing the perfect swimsuit for fuller-figured hourglass women, there are a few things to keep in mind. First and foremost, comfort is key. A designer swimsuit that fits well will not only boost your confidence but also make you feel comfortable and secure during any water activity.

One of the most important factors to consider when shopping for swimsuits as a curvy woman is support. Look for suits with underwire or built-in cups that offer ample support and lift without squishing your curves into uncomfortable shapes.

Another consideration when choosing swimwear is coverage. While some may prefer more revealing styles, others may feel more confident in suits with fuller coverage. 

Halterneck swimsuits are stunning on full hourglass figures as the line of the strap running down and around your neck slims your body and hugs curves.

Lastly, don't be afraid of patterns and colours. While black may seem like the go-to choice for slimming down your figure, bold prints and bright hues can actually be just as flattering if chosen correctly.

Best Swimsuits For Neat Hourglass Shapes

If you have a neat hourglass body shape, where your top half is proportionate to your bottom half and your curves are well-defined, you have the freedom to explore various styles of swimwear. Most swimwear designs will complement your figure nicely. 

Simply select something that you love and feel confident in. However, it is important to consider the colour of the swimwear and ensure that it suits you well. Finding a flattering colour will further enhance your overall appearance.


Step 2: Measure Yourself

Knowing your swimsuit size is crucial when buying a swimsuit online. It can feel like a risk to purchase swimwear without trying it on first, but taking accurate measurements of your body will ensure that you get the right fit. To measure yourself, start by using a soft measuring tape and wear minimal clothing or underwear only.

How Do I Know My Swimsuit Size?

Firstly, measure your bust at its fullest point while standing up straight and breathing normally. This measurement will determine your cup size for bikini tops or one-piece swimsuits with cups.

Next, wrap the measuring tape around the smallest part of your waist, which is usually just above your belly button, to get an accurate waist measurement.

Then, take a hip measurement at its widest point while standing with both feet together. This measurement will help you find the correct bottom size for bikinis or one-piece suits with bottoms.

Once you have these three measurements, refer to a sizing chart. Keep in mind that different brands may have slightly different sizing charts so double-check before making any purchases.

Should You Size Up Or Down In Swimwear?

When shopping for a swimsuit online, it can be difficult to know what size to choose. However, one common misconception is that you should always size up in swimwear. This is not necessarily true and can lead to an ill-fitting suit. It's important to keep in mind that when swimsuit fabrics get wet, they tend to become more stretchy. Therefore, if you purchase a suit that is too big when dry, it may become even looser and less supportive when wet.

On the other hand, if you buy a suit that is too small when dry, it may feel uncomfortably tight once wet. To ensure the best fit possible, it's advisable to purchase your swimsuit true to size when fitting it dry. Keep in mind how much coverage and support you want from your swimsuit as well - this will vary depending on personal preference and activity level.

In summary, don't fall into the trap of sizing up or down automatically without considering how the fabric will behave once wet. Ensure a comfortable and flattering fit by choosing a suit that fits well while dry but also allows for some stretchiness once submerged in water.

Step 3: Different Designers And Brands

When it comes to finding the perfect swimsuit online, researching brands and retailers is crucial. With so many swimsuit brands and retailers available online, it can be overwhelming to know where to begin your search. 

At Maison SL, we stock the finest European swimwear designers to make sure you purchase the perfect swimwear style that suits you. All our swimwear has been carefully curated by Susana Lorena, who understands what makes a great swimsuit, quality materials that will last, flattering cuts that enhance natural curves, and styles that make women feel confident no matter what.

One notable brand available at our store is Maryan Mehlhorn. Known for their impeccable craftsmanship and attention to detail, this designer offers swimsuits with sexy plunging necklines that are sure to turn heads. If you're looking to make a statement at the beach or poolside while feeling confident and comfortable in your own skin, Maryan Mehlorn may be the perfect fit for you.

Another exciting option available at our store is Nicole Olivier. This luxury swimwear brand embodies French fashion and flair with its unique designs and bold patterns. From one-piece swimsuits to bikinis, Nicole Olivier has something for every style preference

Final Words

Buying a swimsuit online can be a rewarding experience when done correctly. By knowing your body type, measuring yourself properly, researching brands and retailers, reading reviews, considering your needs, and purchasing and trying on with care, you can find the perfect swimsuit for your summer adventures. 

Feel confident and comfortable in your online swimsuit purchases.

About Maison SL

A London-based luxury lingerie company, we are experts in what we do and our online store stocks a wide range of luxury lingerie and designer swimwear brands. We cater for all ages, shapes and sizes from cup size A to J/K.

You can shop at Maison SL safe in the knowledge that you will get expert advice from a team who will find exactly the right solution for you and your body type– whether you want an everyday bra for work, sexy designer lingerie for a date or a new swimsuit or bikini for your next beach holiday.

May 18, 2023
Tags: Blog